September 6, 2017
Starbucks Stirring Up A Whole New Way To Experience Tea
Today, Starbucks announced the introduction of the all-new Teavana Frozen Teas which are available for a limited time only starting on September 12, 2017. These refreshing, icy-smooth handcrafted beverages combine the finest Teavana teas and botanical blends with premium ingredients like Kyoho grapes and pomegranate pearls.
According to Keith Cole, the Marketing Head of Starbucks Philippines, they wanted to offer something new for tea-lovers in the country. He said:
“We want our customers to experience tea like they’ve never imagined. Drawing our inspiration from a love of tea in Asia and from popular new flavors. This year, Starbucks takes innovation in flavors and texture to the next level with a unique Frozen Tea platform to satisfy the growing sophistication of consumer preference.”
What makes these Frozen Teas interesting is the fact that they have been developed exclusively for the customers across Asia, delivering a sophisticated and modern tea experience. Starbucks is committed to investing in Teavana in the region as it remains a strong growth driver for the brand. Davina Patel, global food and drink analyst at Mintel, commented on the growing interest in frozen beverages in Asia by saying:
“Our research shows that consumers in Asia continue to gravitate towards beverages with textural and visual appeal, which has led to a growing interest in frozen products. Moreover, consumers are increasingly exploring the world of tea through flavor and variety, with preference shifting towards botanical teas such as herbs, fruits and spices.”
Discover New Frozen Teas
Teavana Frozen Chamomile Tea with Kyoho Grape and Aloe: This refreshing beverage combines floral notes of hibiscus flowers and rose petals with the tropical flavors of papaya and mango, enhanced with hints of cinnamon and lemongrass. The beverage is topped with glistening, jewel-like pearls of pomegranate juice that burst on the tongue.
Teavana Frozen Hibiscus Tea with Pomegranate Pearls: Soothing chamomile tea is blended with honeyed white grapes and aloe cubes delivering a cool, lightly sweet taste. The beverage is generously topped with skinned and pitted whole Kyoho grapes – a popular variety from Japan known for its distinctive sweetness and generous size.
Special Offer for Starbucks Card Holders
Starbucks Card customers can enjoy these icy-smooth Starbucks Teavana Frozen Teas ahead of its public launch. Customers will just need to pay the full amount of the beverage using their Starbucks Card from September 9-11 to avail of the early access promo. Take note that these are available for a limited time only! For more information, you can visit the official website at http://www.starbucks.ph.
What are you waiting for? Save the date and enjoy a new way to experience tea with Starbucks Teavana’s new drinks! If you are in Davao, you can get these drinks from three branches: SM Lanang Premier, SM City Davao and Abreeza Mall.
