Coffee and Conversations: Brewing Life Stories, One Post at a Time
Coffee is the brew that makes the world turn. Regardless of culture and boundaries, people wake up to their morning cup of joe to get perked up for the day. Coffee is good for everyone, although whether or not coffee is bad for kids remains debatable. For the adult drinker, however, coffee has many obvious benefits such as increased cognitive function, increased metabolism, and the perk-me-up you need for sluggish mornings. People come to work happier, more energetic, and more focused on their job all because of this brew. If you have a coffee brand, there are many things you should apply to your business in order to promote it well.
The following are just some marketing ideas that will surely give your coffee brand a perk-me-up:
The usual menu can be boring, and not updating your coffee will make your customers lose interest. They will have little reason to come to you, especially if you have competitors that are offering something new on a regular basis. You must have drinks that are in keeping with the season. Capture the flavors and tastes of the season, such as offering Christmas-themed drinks for the holidays, and infused teas and coffee during spring. There are plenty of other ideas you can do, but this is just a start.
People like their imagination to be teased. Coffee is just ordinary coffee until you give it an interesting name and description; then, it becomes something entirely different, and can even be the perfect cup for you. You can name your coffee based on its special features. For example, if you have strong coffee offerings, you can name these coffees The Avengers, from the movie that starred strong and tough superheroes. If you have coffee that is ultra-decadent, you can name it the Queen of England, for example.
Starbucks made a marketing strategy around the colors and flavors of one of their seasonal drinks, the Unicorn Frappuccino. They made a viral drink that combined colors and flavors, and gave it a much-loved and attention-grabbing name. Who is not charmed by unicorns? These simple references create an emotional appeal and response to your customers that will make them interested in your product even before they have seen it.
What are the challenges of serving a cup of coffee? Right now, there is a worldwide trend of becoming more environmentally-friendly, so plastic cups won’t sit well with your customers’ ideas of sustainability. If they are going to take their coffee for takeout, you should invest in paper cups that are recyclable and biodegradable. Another thing to consider is that coffee is hot, so there should be insulation between the cup and a person’s hand. The people who invented the Starbucks coffee sleeve know the importance of this, so people never have to worry about holding a hot cup of coffee. It just makes taking out coffee more comfortable and worry-free. Moreover, the coffee sleeve can be a means to promote your brand by having your logo printed on the sleeve itself.
Most people discover a new coffee shop with an attractive storefront. People still consider the physical location of a coffee shop in making their choices, and this is the top reason they go to a coffee shop. Online sources only fall second or third. Renovate your storefront by applying a fresh coat of paint or investing in a uniquely designed signage that will make passers by pause and take a look. Have a good display with a riveting visualization such as unique neon light images of coffee cups or any of your offerings. You may also use props and other decor for your storefront, depending on the season.
People are always on-the-go and have no time to get out of the car to park and enter a store. Coffee should be as accessible as fast food so having a drive-thru in your café is a good idea. This kind of service is super convenient and may even attract customers loyal to your competition all because your service is fast and customer-friendly.
Coffee is a delicious brew that everyone loves. Coffee will always be a lucrative business because people drink it round the clock. People can’t get enough of coffee, so your coffee brand will always turn out to be profitable. But if you want to be above the rest and make your coffee brand stand out, invest in creative marketing so consumers will give your coffee brand a second look. Invest in aesthetics as well as functionality to provide an amazing customer experience.